What is the definition of a sales role?

4. Account executive (AE)An account executive (AE) is in charge of the entire sales cycle, from lead generation through to closing the deal and beyond. They provide after-sales sup

What is the definition of a sales role?

4. Account executive (AE)

An account executive (AE) is in charge of the entire sales cycle, from lead generation through to closing the deal and beyond. They provide after-sales support to keep meeting the customers needs and ensure customer satisfaction.

To make this happen, account executives collaborate with sales reps, account managers and their customer service team. AEs are driven by an overarching goal to build long-term relationships with customers in order to maximize customer retention and repeat purchases, expand their customer base and keep churn low.

Account executives are essential for companies that want to go all-in on customer loyalty and build relationships with customers from the ground up. Account executives are highly involved in all parts of the sales funnel the customer goes through, which means they know these customers better and can make use of that knowledge in the long run.

The average base salary for an account executive is $54,898 in the United States, according to PayScale. Account executives can also get bonuses up to $40,000 and commission up to $52,000.

A strong candidate for an account executive role will be:

  • Well-versed in all parts of the sales process
  • Great at building and maintaining relationships
  • Deeply knowledgeable about the market needs and trends
  • Diligent at keeping notes and tracking details about accounts they oversee
  • Able to make use of sales insights and reporting tools

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